3 SIMPLE Reasons Why 2015 Is The Time To Make Your Website Shine

Ensure that your business has an UP TO DATE ONLINE PRESENCE

Posted January 21, 2015 by Jane Hayden

Ensure that your business has an UP TO DATE ONLINE PRESENCE

With each new year we all make grand plans for how we are going to better ourselves and our business. We set out grandiose plans and then life gets in the way and we lose track of our goals and business objectives. With the New Year upon us, now is the time for a fresh start and be focused with streamlined goals, making sure we are working towards meeting our business needs. An Up to Date Online Presence is an essential component for any business. Below are 3 simple reasons why now is the time to ensure that your business has a great up to date and modern web presence.


1. Greater Audience and Accessibility:

The internet never sleeps! Your 24 hour virtual shopfront is always open and always on display! Customers can check your business out from the comfort of their home and they can buy anything from anywhere. You need to be accessible on all platforms of technology so your business moves forward in this technological world, making it easier for customers in today's busy world. A website allows your business to be open 24 hours a day 365 days a year - it's like having an employee working around the clock - even on weekends and holidays!


2. Brand Building:

Build potential customers trust in your company, product or service. Online information, reviews, interactions, posts, blogs etc. can all create a positive impression with the customer, making a future sale more likely. A professional website can level the playing field between your business and your competitors. You have the capacity to reach a much larger audience and create a more lasting impression with this audience. Ensuring that your website is up to date, modern and functional is integral to the promotion of your brand and business.


3. A website saves you $money$ in the long run:

Whilst it is an upfront cost, in the long run the cost is minimal when looking at a website as a form of advertising - compared to brochures or advertisements. You can also sell directly in the form of e-commerce sites - reducing overheads and delivering a 24/7 "sales force". Websites allow for more effective communication with customers or employees as web based communication and email communication are cost effective and time saving strategies that create a more effective work environment.


A website is an essential component of your business and the new business card or virtual shop front window. First impressions count and quality is the key in ensuring your website is functional and easy to navigate. At Central Coast Web Design we provide dynamic, innovative and creative web solutions. As well as starter packages we also have extensive experience in customized solutions for your business. Whether you are looking for website transformation, wanting to sell products online or looking for a better way to run your back end systems, speak to Central Coast Web Design to see how we can help.