Why a website is the best and most cost effective employee you will ever have!Posted September 01, 2015
In today’s material world where everything cost something – and someone always baulks about price – see how a quality website really is worth every penny!
One of the most common questions we are asked as web developers is "How much does a website cost?" Depending on potential customers' budget, initial thoughts of the cost in their head etc., some give the same facial expression I had given my mechanic when he told me the price on an engine overhaul!
But here's the thing to think about - a good quality website like a good engine in your car really is worth its weight in gold! It will take you places and is a reliable vehicle for your business. A website does so much more than a yellow pages add! It's more than a sign for your business - in many ways it's the first shopfront customers' view - and we all know that first impressions count!
The truth is, that whatever the cost of your website - it is not the cost of the website you should be worried about - but the value of the website that should really resonate with you.
Here's how you need to think of your website, so you can see all it can do for you:
Think of your website as the best employee ever! This "employee" will work 24 hours a day 365 days a year, never sleep and never take time off! The primary purpose of this employee is to promote your business to your potential customers. This "employee" is available from anywhere in the world and can access multiple places and people simultaneously. Best of all, he/she does this for "free"! There are no expense accounts, no travel time and he/she can give all your customers the "one on one attention" - delivering the exact information every time!
Your "employee" will create greater audience and accessibility - which is so important in today's world. You need to be accessible on all platforms of technology so your business moves forward in this technological era, making it easier for customers in today's busy world.
Your "employee" is continually building your brand, and potential customers trust in your company, product or service. Online information, reviews, interactions, posts, blogs etc. can all create a positive impression with the customer, making a future sale more likely. A professional website can level the playing field between your business and your competitors. You have the capacity to reach a much larger audience and create a more lasting impression with this audience. Ensuring that your website is up to date, modern and functional is integral to the promotion of your brand and business.
Like anything in life - you get what you pay for - nothing is ever a real bargain in this world...but when you sit back for a moment and think about what a well-made, user friendly, creative and visually stunning website can do for the growth of your business - cost should take a back seat to quality and superior useability. First impressions count and quality is key in ensuring your website is functional and easy to navigate. Central Coast Web Design provide dynamic, innovative and creative web solutions. As well as starter packages we also have extensive experience in customized solutions for your business. Contact us for a chat on how we can create an "employee" that will suit your online needs; and remember - the quality and value of your site will always outweigh the upfront cost!